While baby care items such as nappies or skincare creams are tried and tested by parents on a regular basis, with the most effective being repetitively purchased. For this reason, we have a dual research methodology:
Physical Testing – Hardware/High Value:
The performance of all hardware and high value products entered into the NPPA is tested in a live environment with over 80 respondents and our team of industry experts.
Respondents are given time to touch, feel, look and use products and then give their opinions on the products’ performance against selected metrics.
These well-established hall testing sessions are conducted over two days in Dublin in a spacious, well lit area. Each respondent is invited to spend up to a two-hour session assessing a selection of products.
Trained Kantar Millward Brown interviewers and researchers are on hand to assist with any respondent queries. Each day of testing has a dedicated product instructor on hand to demonstrate the more complex categories’ functionality.