Online National Research – Everyday Effectiveness:
Through introducing the NPPA online research element in 2019 for everyday essential products, it allowed us to drive national participation and discover the products that parents consider to be the most effective based on their own use.
Parents take part in an online survey and are screened for eligibility and usage within the category, and are then served at random a selected category. They are then asked to rate up to five different randomised products within the category. Participants are shown a product image and detailed description of each product including size, price details, plus where the product is available to purchase.
We are proud of our panel of industry experts who test every single product entered to give their professional opinion and rating. This data is then added to the consumer feedback to generate the overall Gold, Silver and Bronze winner in each category.