‘90% of parents in Ireland are influenced by industry awards when purchasing
a product for babies and toddlers’ – Kantar NPPA survey 2019

BENEFITS FOR BRANDS

How can the NPPA benefit your brand?

  • A cost-effective way to get your product/s tested by consumers and experts.
  • There is no other consumer research like this available in Ireland for parenting and baby brands.
  • Gain valuable market insights that can be used for future product development and marketing.
  • An opportunity to gain industry recognition and credibility.
  • Gold, Silver and Bronze winners can include the NPPA logo on their products which states to all consumers that it is tried, tested and loved by real parents and real parenting experts.
  • Inclusion in Ireland’s Best Baby Buys, a digital magazine, provides exposure of your product to people all over the world.
  • Listing on nppa.ie exposes your product/s to parents searching for product information online.
  • Allows you to measure your market position against competitors.

Learn more about how we judge the NPPA’s with global research group Kantar.

This year’s awards are set to be bigger and better than ever, with a 3000+ panel of parents and industry experts in hall tests and online. With independent analysis performed by Kantar, the NPPA’s 2020 will be the most rigorously tested awards programmes in the parenting industry in Ireland.

How To Enter:

Complete our easy online submission form now.

Entries close soon. Due to COVID-19 the closing date has been postponed. Please contact us for more information on this.

Click here to enter.

Categories

We have over 60 categories to cover every type of parenting product, service or brand.

    Winners will be promoted on everymum.ie, Ireland’s most engaged parenting platform.
    87% of parents visit this parenting website when researching baby and parenting products.

    Winning entries:

    • NPPA 2020 award logo in Gold, Silver or Bronze
    • Winning product/service promotion on nppa.ie (Sept 2020 – Aug 2021).
    • Listed coverage in Ireland’s Best Baby Buys and everymum.ie, Ireland’s fastest growing and most engaged parenting community with over 200,000 members.
    • Opportunity to buy your Kantar report with NPPA 2020 research findings. This will give you insight on your product category consumer rating.
    • Discounted winners digital promo package for full endorsement and promotion of your win across everymum.ie and everymum social platforms
    • Exclusive winner’s certificate and trophy.
    • You will be the first to hear about content marketing partnerships and services with Zahra Media Group.
    • Industry networking event at our FREE awards luncheon.
    • PLUS brand new for 2020: Inclusion in our winners Best Baby Buys Gift Box marketing and sold online via our ecommerce site launching in September 2020.

    Non-winning entries:

    • Opportunity to buy your Kantar report with NPPA 2020 research findings. This will give you insight on your product category consumer rating.
    • You will be the first to hear about content marketing partnerships and services with Zahra Media Group.
    • Industry networking event at our FREE awards luncheon.
    Enter Now
    Benefit For Brands - NPPA