Did you know? An award-winning product has 3 times the impact on purchase behaviour than a product endorsed by a social influencer – Kantar NPPA survey 2020

BENEFITS FOR BRANDS

How can the NPPA benefit your brand?

  • A cost-effective way to get your product/s tested by consumers and experts.
  • There is no other consumer research like this available in Ireland for parenting and baby brands.
  • Gain valuable market insights that can be used for future product development and marketing.
  • An opportunity to gain industry recognition and credibility.
  • Gold, Silver and Bronze winners can include the NPPA logo on their products which states to all consumers that it is tried, tested and loved by real parents and real parenting experts.
  • Products being featured on everymum.ie, exposure of your product to people all over the world.
  • Listing on nppa.ie exposes your product/s to parents searching for product information online.
  • Allows you to measure your market position against competitors.

Learn more about how we judge the NPPA’s with global research group Kantar.

Due to COVID-19 no physical testing of products could take place.

But over 3200 parents and experts nationwide still managed to vote for their best parenting products and services via an online survey.

How To Enter:

Entries for NPPA 2021 will open soon.

Just complete our easy online submission form.

Categories

We have almost 50 categories to cover every type of parenting product, service or brand.

Winners will be promoted on everymum.ie, Ireland’s most engaged parenting platform.
93% of parents visit this parenting website when researching baby and parenting products.

Winning entries:

  • NPPA 2020 award logo in Gold, Silver or Bronze
  • Winning product/service promotion on nppa.ie (Sept 2020 – Aug 2021).
  • Listed coverage on everymum.ie, Ireland’s fastest growing and most engaged parenting community with over 225,000 members.
  • Opportunity to buy your Kantar report with NPPA 2020 research findings. This will give you insight on your product category consumer rating.
  • Discounted winners digital promo package for full endorsement and promotion of your win across everymum.ie and everymum social platforms
  • Exclusive winner’s certificate and trophy.
  • You will be the first to hear about content marketing partnerships and services with Zahra.
  • Industry networking event at our FREE awards luncheon.

Non-winning entries:

  • Opportunity to buy your Kantar report with NPPA 2020 research findings. This will give you insight on your product category consumer rating.
  • You will be the first to hear about content marketing partnerships and services with Zahra.
  • Industry networking event at our FREE awards luncheon.
Entries for NPPA 2021 opens soon
Benefit For Brands - NPPA