Did you know? 65% of parents are influenced by award-winning products – Kantar NPPA survey 2021

BENEFITS FOR BRANDS

How can the NPPA benefit your brand?

  • A cost-effective way to get your product/s tested by consumers and experts.
  • There is no other consumer research like this available in Ireland for parenting and baby brands.
  • Gain valuable market insights that can be used for future product development and marketing.
  • An opportunity to gain industry recognition and credibility.
  • Gold, Silver and Bronze winners can include the NPPA logo on their products which states to all consumers that it is tried, tested and loved by real parents and real parenting experts.
  • Products being featured on everymum.ie, exposure of your product to people all over the world.
  • Listing on nppa.ie exposes your product/s to parents searching for product information online.
  • Allows you to measure your market position against competitors.
  • Purchasing your NPPA research report (see info box on the right) helps brands move forward with marketing campaigns and future marketing strategies when it comes to promoting your products in the future.


Learn more about how we judge the NPPA’s with global research group Kantar by clicking here.

What is an NPPA research report?

In order for your brand to be well-accepted by your consumers, you must know the choices and preferences of your target audience. Market research provides you with the essential information about your competitors.

By purchasing an NPPA report on your brand entry the results offer you insights into what way parents are thinking about your product.

KANTAR will create this bespoke report for you and it will include:

  • Key drivers – what is important to parents in your category
  • Liking – overall liking of your brand
  • Choice- likelihood to buy and why
  • Metrics- standardised metrics
  • Overall performance of the product
  • Consumer and expert verbatims


“At MAM we found the NPPA research report incredibly useful in helping us understand Irish parents and what they are really thinking about our product and our brand, this has enabled us to plan our activities with specific focus areas in Ireland moving forward. The report has also reminded our team how much Irish Mums & Dads love MAM award winning products”

How To Enter:

Entries for NPPA 2022 open 9th of March 2022 and close 29th of April 2022.

Costs: €590 each (Price excludes VAT of 23%).

Purchase the NPPA research report for €1500, or avail of our early-bird discount

and book your research report in advance before the NPPA award ceremony for only €1200.

Just complete our easy online submission form by clicking here.

Categories

We have almost 50 categories to cover every type of parenting product, service or brand.

If you’d like more information or to see a sample research report email rhinds@zahramediagroup.com

Winners will be promoted on everymum.ie, Ireland’s most engaged parenting platform.
93% of parents visit this parenting website when researching baby and parenting products

– Kantar NPPA survey 2021

Winning entries:

  • NPPA 2022 award logo in Gold, Silver or Bronze
  • Winning product/service promotion on nppa.ie (Sept 2022 – Aug 2023).
  • Listed coverage on everymum.ie, Ireland’s fastest growing and most engaged parenting community with over 200,000 members.
  • Opportunity to buy your NPPA research report with NPPA 2022 research findings. This will give you insight on your product category consumer rating.
  • Discounted winners digital promo package for full endorsement and promotion of your win across everymum.ie and everymum social platforms
  • Exclusive winner’s certificate and trophy.
  • You will be the first to hear about content marketing partnerships and services with Zahra.
  • Industry networking event at our FREE awards luncheon.

Non-winning entries:

  • Opportunity to buy your NPPA research report with NPPA 2022 research findings. This will give you insight on your product category consumer rating.
  • You will be the first to hear about content marketing partnerships and services with Zahra.
  • Industry networking event at our FREE awards luncheon.
Entries for NPPA 2022 open 9th of March 2022!
Benefit For Brands - NPPA