Message from the Managing Director
2020 has transformed how we collaborate, create
and connect as an industry, as retailers, producers,
and marketers. But one certainty amongst all this
change is that new babies will continue to be
born, and new parents will continue to need our
reassuring trusted support.
This year, with so many maternity services and local
supports being restricted for new parents, and so
many great challenges being experienced our brand partners, we still remained committed to
delivering NPPA 2020. It simply had to happen so
that we could live up to our mission of connecting
parents with the best products and service
solutions for them.
Supported by Kantar we adapted our approach for a
socially distanced world and initiated a 100% online
methodology with over 3,000 parents recruited
nationwide. While 2020 forced a new way of thinking
and doing, we are so proud of how it sparked
The brave new steps taken means that the NPPAs
can continue to empower consumers to buy the
best products and services as voted for by the peer
groups they trust most – other parents.
Our mission is also to support the brands who
are creating the best solutions for parents today.