WELCOME TO NPPA 2023!
Message from Zahra’s Managing Director Gina Miltiadou:
Being a parent, and especially a new parent, can be quite challenging when trying to navigate through all of the amazing parenting products out there – and to find what works and what is best for your child.
Now, for the tenth year, we are pleased to help parents through this journey and bring them the best products currently on the market – all voted for by our expert panel and parents!
For nine years, we collaborated with Kantar which helped us to acknowledge, celebrate and promote the brands that parents trust most. We are excited to work with a new research partner Core Research in 2023.
With over 3,000 parents from all over Ireland participating every year, we can proudly say that the NPPA badge is considered a mark of excellence.
We will continue to empower consumers to buy the best products and services as voted for by the peer groups they trust the most – other parents.
Our mission is also to support the brands who are creating the best solutions for parents today.