Now in its eleventh year, the National Parenting Product Awards (NPPA) is the only independently-tested consumer awards of products and services for young families in the Irish marketplace.

Established in recognition of the overwhelming consumer decisions new parents have to make, the NPPA acknowledges, celebrates and promotes the brands that parents trust most. The NPPA mark of excellence is now a symbol which new parents in Ireland look for and that brands want to acquire.

In 2023, the National Parenting Product Awards recruited 2,761 parents of children under 3 years of age nationwide, plus 15 industry experts to test 209 products in 54 product categories and 3 service categories.
This led to 159 products being awarded with the Gold, Silver and Bronze NPPA badge of approval – making it easier for parents to buy award-winning products that make life as a parent easier and keep their children safe.
How we conduct our research:

The National Parenting Product Awards (NPPA) research is conducted in collaboration with Core Research on behalf of DMG Media, owners of parenting community everymum.

The National Parenting Product Awards are Ireland’s only independently tested award system celebrating the best in parenting and baby products, and 2024 marks the 11th year of the awards.

With over 200,000 registered and engaged mums in our everymum community the 2024 NPPA survey will be carried out by mums and experts all over Ireland online, modifying the process and giving more and more mums the opportunity to participate. In turn this enhances brand participation, trust and endorsement for those who win.