WELCOME TO NPPA 2021!
Message from Zahra’s Managing Director Gina Miltiadou:
2020 transformed how we collaborate, create and connect as an industry, as retailers, producers, and marketers. But one certainty amongst all this change is that new babies will continue to be born, and new parents will continue to need our reassuring trusted support.
This year, with so many maternity services and local supports being restricted for new parents, and so many great challenges being experienced by our brand partners, we still remain committed to delivering NPPA 2021. It simply has to happen so that we could live up to our mission of connecting parents with the best products and service solutions for them.
Supported by Kantar we adapted our approach for a socially distanced world and initiated a 100% online methodology with over 3,000 parents recruited nationwide. While 2020 forced a new way of thinking and doing, we are so proud of how it sparked creative solutions.
The brave new steps taken means that the NPPAs can continue to empower consumers to buy the best products and services as voted for by the peer
groups they trust most – other parents.
Our mission is also to support the brands who are creating the best solutions for parents today.