National Parenting Product Awards 2021

Now in its eighth year, the National Parenting Product Awards (NPPA) is the only independently-tested consumer awards of products and services for young families in the Irish marketplace. With almost 50 categories, ranging from nursery items to baby car products, travel systems to parenting services, the NPPA helps to support parents looking to buy the best products and services for their young family.

2020 was a challenging year for everybody, but we still managed to award Ireland’s best parenting products and services by taking the NPPA 100% online. Over 3200 parents nationwide participated in online product testing to award almost 180 products and services with the NPPA brand of approval.

Benefits For Brands

The NPPA is a cost-effective way to get your products tested by consumers and experts as well as an opportunity to establish your brand in the industry. The NPPA badge of approval makes it easier for parents to identify good quality products and services approved by fellow parents and experts all over Ireland.

Click here to read more on how the NPPA can benefit your brand.

National Parenting Product Awards Timeline

NPPA X Kantar: What makes the NPPAs special?

We recently sat down with our research partner Kantar, to discuss what makes the NPPAs so special. Find out about the evolution of the awards and the testing process, as well as some of the most interesting insights gained along the way.

See the NPPA 2020 winners here
NPPA 2019 Winners

Previous NPPA Winners

SEE THE 2020 WINNERS LIST HERE!